"Portland, Oregon's JanRain
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General consensus is that it's the finalization of 2.0 that many big players have been waiting on. Remember when Digg said they would support OpenID, for example? In theory, this is what they and many others are waiting on.
Here's how I explain OpenID. Once you register an OpenID with any of a number of vendors (like JanRain's MyOpenID.com) then you can login with it anywhere that supports OpenID login. You can also use your existing accounts from a growing number of services as an OpenID login, like AIM, Bloglines, WordPress, etc.
What's the value for the user?"
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