"Last year, I spent a good deal of time talking about how print designers often fail to realize that the shift from analog to digital media also represents a shift from narrative to behavior — a fundamental change in the language and purpose of graphic design. That’s still an important concept, I think.
But after looking at portfolio after portfolio over the past two years while recruiting talent for an employer that still places a high value on narrative, I should shade this argument further: the future of this profession is not predicated simply on a one-way shift from the sensibilities of analog to the sensibilities of digital."
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