http://www.techcrunch.com/2008/01/21/9-reasons-why-the-digg-story-sells/
"This guest post was written by Muhammad Saleem, a social media consultant and a top-ranked community member on multiple social news sites.
Most of us know the Digg story. All it took was a scrappy-looking kid with an idea, and lo and behold, online news discovery and aggregation were changed forever. Digg wasn’t the first social bookmarking (now social news) site, nor was it the first to popularize the concept. It was, however, the first site with a story that touched people, and helped the site outgrow all its competition and become an industry (and even mainstream media) darling."
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