subtraction.com: The Story So Far

http://www.subtraction.com/archives/2008/0114_the_story_so.php
"Last year, I spent a good deal of time talking about how print designers often fail to realize that the shift from analog to digital media also represents a shift from narrative to behavior — a fundamental change in the language and purpose of graphic design. That’s still an important concept, I think.

But after looking at portfolio after portfolio over the past two years while recruiting talent for an employer that still places a high value on narrative, I should shade this argument further: the future of this profession is not predicated simply on a one-way shift from the sensibilities of analog to the sensibilities of digital."

Gizmodo: 1960s Braun Design Holds the Secret to Apple's Future

http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future
"The year 2008 marks the 10th Anniversary of the iMac, the computer that changed everything at Apple, hailing a new design era spearheaded by design genius Jonathan Ive. What most people don't know is that there's another man whose products are at the heart of Ive's design philosophy, an influence that permeates every single product at Apple, from hardware to user-interface design. That man is Dieter Rams, and his old designs for Braun during the '50s and '60s hold all the clues not only for past and present Apple products, but their future as well:

When you look at the Braun products by Dieter Rams—many of them at New York's MoMA—and compare them to Ive's work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial design, keeping the design "honest."

"Getting Real" 37 Signals book released onto the internet for free

http://gettingreal.37signals.com/
"Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries."

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