http://www.joedolson.com/articles/2007/05/a-redesign-isnt-about-design/
"As often as not, when I’m confronted with a redesign project, the reason behind it is “I’m tired of this look” or “this just doesn’t look modern.” Well, that’s fine. After all, if you redesign your website, the reason for it IS certainly closely tied to the way it looks. However, in my mind, just changing the appearance of a site is not sufficient reason to do that kind of work."
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