http://www.marketingpilgrim.com/2007/05/first-look-google-analytics-launches-new-interface-and-reporting.html
"Since Google acquired Urchin’s popular web analytics technology in 2005, re-branding as Google Analytics, the service has become a popular choice among marketers looking to understand their web site’s traffic. While Google Analytics has had a few minor new features added since then, its success has come mostly from the fact that it’s absolutely free! It’s hard to gripe about the lack of certain features, when you don’t pay a penny for Google Analytics’ already extensive reporting."
http://analytics.blogspot.com/2007/05/new-version-of-google-analytics.html
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