http://www.brandingstrategyinsider.com/2007/09/branding-judgem.html
"In 1968, 3M research scientist Dr Spencer Silver was attempting to improve the adhesives 3M uses on many of its tapes. By complete accident he managed to create a robust adhesive that could stick temporarily to any surface and then be removed and reapplied continually. Baffled but enthused, Dr Silver spent the next five years presenting his discovery to fellow 3M scientists."
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