"The other day we got a telephone call from a guy that wanted to “exponentially increase” his Internet performance. He had an existing, custom built CMS and he wanted a complete re-design and re-build. We met with him, and he explained that he would like us to “design everything, ready to program”. He would then send our “detailed plans” to India and let a cheap team program the whole site.
His budget? $1000
Our first suggestion to go with our off the rack solution for small companies didn’t really satisfy him. The naivety of this particular guy – all in all a very nice and polite person by the way – was refreshing, but at the same time it border-lined on insolence: He figured that he could hire an information architect for a thousand bucks to fully sketch out a CMS and eCommerce solution, and then hire a programming team in India to produce it for another $3,000. He figured that all he needed to do is invest $4,000, crack the whip and then see the money roll in."
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