Slate: Attack of the Zombie Brands!Why Tab, the Taurus, and so many other failed products are getting resurrected.

http://www.slate.com/id/2161805?nav=tap3
"Last October, few tears were shed when Ford ended production of the Taurus. The unlovely, workhorse sedan had been the company's best-selling unit for much of the 1990s, mostly because of huge sales to rental-car companies. Shutting down production was a sign that Ford, in the midst of a serious restructuring, was looking to the future. But then in February, Ford announced that it would resume producing a car with the Taurus nameplate in the summer of 2007."