"The 1974 bestseller Zen and the Art of Motorcycle Maintenance begins with the following disclaimer from author Robert Pirsig:
“[This book] should in no way be associated with that great body of factual information relating to orthodox Zen Buddhist practice. It’s not very factual on motorcycles, either.”
Likewise, this article isn’t going to teach you much of anything about Zen Buddhism, and absolutely zero about motorcycles. But I hope it does provide some insight into effective blogging, or, at a minimum, gets you to think differently about your current notions regarding content and the attention you seek with it."
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