http://online.wsj.com/public/article/SB117271641509622894-nEbo8bj8v2UQfTR9xDvAySK_OV0_20070330.html?mod=tff_main_tff_top
"When Apple Inc. wanted to bring its series of "Mac vs. PC" ads to international markets, it faced a difficult issue: What's funny in one culture can seem ill-mannered in another."
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