http://www.10e20.com/2007/03/01/analytics-on-the-cheap-six-free-stats-packages-for-the-startup-or-small-business-owner/
"Many important decisions begin with analysis of website statistics. Statistics packages can give a website owner a different perspective and allow him/her to get more insight into visitors’ behaviors, habits, and the key terms that bring people to the website. Key marketing and business decisions can be founded on website statistics analysis. Once your website is up and you’re looking for traffic, all users should consider a statistics package."
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