Thursday, May 3, 2007

Ice Cream for Everyone: Does Good Design Really Matter?

http://www.icecreamforeveryone.com/uncategorized/does-good-design-really-matter.html
"Because it’s so hard to measure the business value of good design, it naturally gets less attention from managers. It’s easier to watch things like visitors to a website, sales per day, rent and other costs.

Recently we got a chance to see how much it matters when we rolled out a redesign for our Freedback service. Here are some of the changes we made:"

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