http://www.digital-web.com/articles/designing_the_future_of/
"I’m passionate about branding. At my previous company, Apples To Oranges, we were fortunate to be able to do a lot of branding and identity projects—either creating new brands, or evolving existing ones. As designers, our work never sits in a vacuum. Each piece is part of the brand’s visual identity. It’s our job to ensure the sites we design not only look good, but also reinforce and communicate the message of the brand."
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