Particletree: The Importance of Design in Business

http://particletree.com/features/the-importance-of-design-in-business/
"Most of the debates on the importance of design in business are usually focused on how aesthetics affect a business’s bottom line. Whether it’s Facebook vs Myspace or Microsoft vs Apple, the argument is a lot like the infamous invisibility vs flight hypothetical. With absolutely no data, it can be argued on several levels and, in the end, often say more about the person than the companies involved."