maryland media: Logic Based Design - Design is 50% Selling

http://blog.marylandmedia.com/2007/08/logic-based-design-design-is-50-selling/
"Imagine a world were design wasn’t subjective; imagine a world were design intentions were in-sync with design executions. A design’s worst enemy is not the input of a non-designer – a design’s worst enemy is when its designer can’t sell it. Design is only half the process, being able to sell that design is where the real work gets done. Without being able to sell your design to its audience; your design intentions will never match its execution."