http://www.robgoodlatte.com/2007/06/27/justifying-design-decisions/
"The craft of graphic design is replete with ratios, rules of thumb, and math—all an attempt to rationalize decisions that otherwise fall to subjectivity. Finding justification for design decisions is important to me—I want to bring purpose and intent to my work and depend less on taste and opinion. But I often find myself designing on impulse or intuition—pushing pixels around the screen or lines down a sketchpad with no structure, no rationalization— just because it “looks right”. That haphazard and experimental process gives me a lot of freedom, but it isn’t really design."
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